Designer Juliana Cho’s boutique in the far-West Village somehow manages to appeal to a wide swathe of fashionable women while also feeling intensely personal, almost as if you’ve been invited to sort through your stylish older sister’s closet. The clothes are dreamy and ambitious, a vision of that slightly more successful, more put-together you; and buying a piece from her collection—most of which is priced between $300 and $500 per item—feels like confirmation that you are stepping up in the world.
With lux fabrics and vintage-inspired patterns that are as glorious to touch and wear as they are to see, put together with expert tailoring, each piece feels like an investment. Details like luscious flower prints and embossed buttons make her pieces feel like special occasion items, but they are also imminently wearable, so that you’ll find yourself throwing them on for work in the morning too.