Whenever a new Aesop store pops up it’s a given that it’ll be worth a visit to check out the snowflake-unique interior design. And this East Hampton incarnation certainly isn’t bucking that trend. Conceived by American studio NADAAA, the walls are lined with pegboard panels of digital fabrication—with morse code messages hidden among the holes. Dowels can be inserted into ever-changing constellations to display the whole range of Aesop’s skin, hair and body care, and fragrance products. And, like its brothers and sisters dotted worldwide, the East Hampton store has its own one-of-a-kind sink centrepiece—made from Vermont soapstone. Simple copper valves and taps lend the air of a perfectly constructed garden, complimented by the picture window opening onto the sidewalk. A marine pallette rounds out the design, making shopping here a breeze.