Winking at creative and artistically dynamic cities such as Berlin, London or New York, Serendeepity has been conceived as a multifaceted concept store, whose successful formula is provided by a smart combination of selected vinyl records, vintage clothing, design accessories and modern antiques.

Run since 2009 by locally renowned DJs Cristian Croce and Nicola Mazzetti—both managing the music department—together with stylist Francesca Vituccio, it’s a lab exchange discovering new trends that contributes to the vitality of the city through its Discosafari nightlife events, periodic aperitifs and music, art and fashion events. Whether you are looking for an organic t-shirt, a ‘70s portable record player or a Dom Thomas ethno-disco microgroove, you’re in the right spot.