Mercedes-Benz Digital Photo Installation

Instagram: uncut and untamed

As the 21st century bounds closer to the pinnacle of now-or-never gratification--instant friends (Facebook), instant knowledge (Wikipedia), instant coffee (ok, perhaps that was more 80s)--we’re in danger of forgetting the long-lasting value of the original. Instagram is the perfect case in point, where unique snapshots are often lost amidst all the pouting lips and plates of chips. That’s what a new digital photo installation is about to rectify.

Inspired by the Mercedes-Benz CLA, organizers want Instagrammers to enter their most unusual and unadulterated images. The wildest shots will then be displayed for posterity in a Paris show this April, so if you fancy yourself as the Doisneau of the dotcom age, you can get right on it with the #untamed hashtag. Bloggers bringing the most noise will be scoring exclusive invites to the event, so get ahead of the game by checking out the competition on the official site, and finding out what judges are after via the video above. What madness will you shoot? Time to join the insta-ruckus, people!!!

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