As the brand’s flagship shop it seems logical for it to have death as its theme. It does right? Slap bang in the middle of the shop is a mortuary slab, complete with bloody plughole. The thought process behind the installation is that nothing is more functional than a mortuary. And so is their brand.
Fashion that is designed not to follow fashion or form but prioritizes function. Not dissimilar to the Courbousier way of thinking really. These are pieces that will last you a lifetime (but we promise, despite the possible implications of their ethos, you’ll still look good doing so). Their watches are particularly to die for.