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© Wolf & Badger
London
Wolf & Badger
In search of the next big thing

If you’re desperately fighting that it-all-looks-the-same high street fatigue check out Notting Hill based lifestyle boutique Wolf and Badger. Stylish with a monochromatic art gallery vibe it’s filled to the brim with over 70 designers you probably haven’t heard of. Where’s the Wang you say?

This unique retail concept champions emerging and semi-established designers providing them with a platform to show and sell. Putting the designers firmly in the driving seat, they each pay a rental fee and are able to pocket a whopping 90% of profit on each sale. Each designer is responsible with managing their own stock and Wolf & Badger also offer mentoring and a support system to their ever-expanding collective. Don’t want to venture all the way West? A selection of greatest hits are also available at their online store.

Wolf and Badger is the brainchild of Henry and George Graham, brothers who are keen to shake up the retail market. With a well curated, stunning selection of limited edition clothing, accessories and luxury homeware, expect premium prices for most items, however plenty is for sale at the £50 mark. Come to find the next-big-thing.

Wolf & Badger
  • 46 Ledbury Rd
  • W11 2AB London
  • Circle District Central at Notting Hill Gate
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