Originally a humble black and white print-run in a small university bedroom back in 2008, HUH. has since become something of an online cult icon, with a reputation for covering an eclectic mix of music, fashion, film and design. And now this, their clothing and accessories store in Dalston, brings the best aspects of their site back into the real world. Why it’s almost ironic.

Showing off their astute fashion aesthetic, the svelte stripped-wood retail space stocks men’s and women’s labels like Orlebar Brown, Happy Socks, Pointer, Swedish Hasbeens and Herschel, as well as an array of covetable publications by Gestalten and quirkier design pieces like Boskke sky planters. While you’re browsing the rails and shelves, spare a moment to take in playlists (co-compiled by HUH. readers) and a perfectly prepped coffee (from Exmouth Market’s Caravan) at the on-site coffee bar.