While its self-appointed moniker as “the world’s first ever pop-up mall” might be a little questionable, East London’s latest retail destination really couldn’t be better located. Set on Bethnal Green Road, Roger ‘Boxfresh’ Wade’s Boxpark is directly opposite Shoreditch House and local creative agency mecca, the Tea building – so a stone’s throw from Spitalfields Market, Brick Lane, Hoxton Square, Old Street and the city.
The micro-mall is made entirely from 60 shipping containers, packed and stacked and clad in bright, stripped-back wood to create an “urban aesthetic” (their phrase). Each container will be the temporary home of a range of international fashion brands and independent retailers such as 55DSL, Nike, ONETrueSaxon, New Era and Farah Vintage. Boxpark also features food and coffee from the likes of salad specialists Chop’d, Thai restaurant Namo, flat white and chunky sarnie purveyor Foxcroft and Ginger, plus a few galleries and concept stores.
And since the containers are all inherently movable, after their 5-year tenure the whole mall will simply be packed up onto a series of trucks and shipped somewhere else.