Offering self-proclaimed budget accommodation, the chic Hoxton Hotel could have fooled us. This “urban lodge”—located in London’s hip Shoreditch neighborhood—has become a go-to for style conscious visitors looking for a fun, comfortable atmosphere that won’t break the bank.

Each of the 205 rooms is kitted out with flat screen TVs, “power shower” rain showerheads, down duvets and luxurious linens. Unlike most hotels in London, wi-fi here is free (yes, ladies and gents, no fine print or hidden charges), and with deals like non-stop movies for under a tenner a day, it’s easy to find yourself becoming a regular.

Paper bag breakfasts (also free) and cutesy notes can be a bit gimmicky, but not so far as to shun anyone from the alluring prices—£59 to £199, depending on the season. And in a neighborhood that’s home to some of London’s most successful contemporary artists and designers, we doubt you’ll be spending much time in your sweet room anyhow.