With niche boutiques popping up all over town and still a myriad of options for upscale grooming, the capital’s fashion-conscious are better served than ever before. From outlandish up-start designer boutiques to dapper bespoke tailors, deluxe barbers, chic stationers and vintage bargain dens, Unlike’s deft team of shrewd shoppers and sharp-eyed retail darlings have scoured the city’s best fashion outposts to bring you the dandy’s guide to the best of gentlemen’s shopping.
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A hidden gem at the end of Marylebone High Street, from the folks behind the eponymous magazine with its own reading corner—the perfect antidote to the sometimes toxic Oxford Street.
Quite simply the most well-respected men’s barbers in London, with super-friendly staff and a champion range of grooming products and services.
A trio of artful boutiques on one street. Hugely popular with both suit-clad city boys and cooler-than-thou Hoxton hipsters.
Forward-thinking, Saville Row-based designer concept store with a cult status among London’s extensive style council.
Elegant Brick Lane bolthole for bookish fashion nodes looking for a diverse mix of labels. Good shoes too.
A closely guarded secret of London’s cash-strapped fashion students: great for discount designer pieces from the likes of Alexander McQueen and Paul Smith.
City Guides, unlike any other.
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