Women with low thresholds take note: pruning your ahem, ‘garden’ doesn’t have to be painful anymore. Whether you’re a balshy Brazilian lover or less-is-more Hollywood fan, Ministry of Waxing gets all the fundamentals right to keep women streamlined and silky smooth in places where the sun don’t shine.

Located in a stylish venue on South Molton Street, MoW hails from Asia and is a first for the UK (with rumors of more being rolled out soon). It’s the perfect answer for time-pressed groom-goers and comprises industrial, contemporary interior that parodies the pain of waxing. Keeping things simple, the venue lacks any fussy treatments and serves purely as a place to be deforested as quickly and painlessly as possible. For the nervous client, soft squidgy hand toys and magazines are on-hand to distract and calm, whilst the lighting is low enough and the therapists sufficiently chilled to relax even the biggest wimp.

Whilst expertly trained waxers get to work using specially made MoW almond or chocolate hot wax (less painful, apparently), Lady Gaga and other upbeat, pop ear-worms filter into the room to hum along to whilst your fuzz is whipped off at lightening speed. It’s a far cry from the stale and sanitised salon experiences of days gone by, when it was all about deep breaths, talcum powder and cringe-worthy small talk.