In the busy city street of Gothersgade, near the The King’s Garden, is where you’ll find one of the most clever retail concepts in Copenhagen, The Art Of. Sharing a fascination for industrial design, The Art Of is unlike any other store.
While boutiques often pander to a broad category of product, The Art Of approaches selling with extreme specificity. Thematically based and only ever involving two design concepts at a time, say, The Art Of Cooking or The Art Of War, every product has a purpose. And every product shares a history, with some stories dating as far back as the 1500s.
Owned by designer Rasmus Barlby, The Art Of is sparsely fitted and furnished. Barlby’s colour of choice for the interiors: industrial grey, of course. Functionality is key. Trend is irrelevant. This is smart thinking, and smart shopping, at its best and most affordable. It’s fair to say one could consider The Art Of as much a work of art as a work of engineering.