No. 74 brings to the forefront the validity of sportswear on the fashion stage, stocking ranges from Y-3, Adidas by Jeremy Scott and Stella McCartney, the store caters for a stylishly astute clientele wishing to opt for a different approach to street wear.

The clean cut, contemporary interior space of No. 74 perfectly reflects the product selection on show. Each range is displayed within minimalist steel frames, creating a couture environment where the clothes are highlighted to their optimum appeal. The best in high-end trainers for men and women are presented in the centre of the boutique, the pinnacle of which culminates in the exceptional Adidas SLVR line.

Recently hosting iLikeMyStyle Magazine’s quarterly event and stocking pieces that would credit any wardrobe, No. 74 is fast affirming itself as a real fashion hot spot.