A different approach to streetwear, No. 74 is at the forefront of validating sportswear as cutting edge fashion, stocking ranges from Y3 and also Adidas collections by Jeremy Scott and Stella McCartney.

The clean cut, contemporary interior space perfectly reflects the product selection on show—each range displayed within minimalist steel frames, creating a couture environment where the clothes are highlighted to their optimum appeal. And because No. 74 knows that—like a sandwich—the best bits are always at the centre, the best in high-end trainers for men and women take pride of place in the middle of the boutique. Nom nom.