Ellesse’s first and only European flagship store is located in the heart of Mitte—the only place where you can wander through their Heritage collection as well as giving a trial strut to any pair from the epic selection of coveted sneakers.

The store’s look and feel combines sporty touches with a hint of Italian Riviera chic. The 85-square-metre shop floor incorporates bare concrete walls, blue linoleum flooring and pared down, yet colorful clothes rails designed to resemble sporting artifacts. Other areas of the shop, like the changing rooms and the wall of historic images, conjure up sentiments of lido exuberance and Italian dolce vita.

Like the brand itself, the ellese flagship store delivers sportswear that mixes urban style with a generous pinch of jet-set glam.