Lord knows Americans have made blanket statements about ze Germans. Burg & Schild flips this phenomena, selling clothes that encompass an idea of a past America. With a product line that includes vintage Levis, Filson bags, Redwing boots and Stetson hats, Burg & Schild creates an image—via fashion—of rough-and-tumble, contemporary Wild West.

While their vision of America may be a bit romantic, their clothes are anything but. Vintage classics and new takes on jeans and work-wear translate into sturdy, inspired digs. The store is decorated accordingly, clad with an ancient race car, the smell of oil and tar and photographs of Steve McQueen.