If in the Bless world a desk can be a bed, a rabbit foot can be a USB stick and a table can be a vacuum cleaner, there’s no reason why an apartment can’t be a shop.
An indefinable entity that encompasses fashion, interior design, conceptual art and who could say what else, Bless combines unlikely elements, like art and commerce, in the darndest of places. Now it’s in an inhabited Prenzlauer Berg apartment. Bless Shop Berlin integrates their products and the “Bless lifestyle” with the daily life debris emanating from whoever is staying in the space at the time, displaying style specimens in their natural habitat, a bit like a free-range avant-garde fashion zoo.
Painfully cool temporary shopkeepers, like inaugural artist-in-residence Cyril Duval (aka Item Idem), hang out there 24/7 and put a human face on that media-shy, elusive thing called Bless.
Make an appointment or buzz by on a Thursday afternoon and take a visit. It is either a cozy shopping experience (think tea-sipping while lounging in a coyote fur hammock while browsing fabric samples) or a vexing conundrum: Is it conceptual art selling fashion, or is the selling in itself, conceptual art?