Why should only women spend tons of money on clothes that won’t even be seen most of the time? Balls—aptly named—appeals to guys who want their packages wrapped in more luxurious bows, so to speak.

Right next to the infamous dessous store “Blush”, you’ll get your stylish Hanros, Zimmerli or Bjoern Borg underwear, robes and pyjamas in this elegantly retro designed store.