Don’t be misled by the indexical name suggesting inexplicable numerical limitations. After all you have to call your baby something. There are way more than 25 books in this shop and showroom in Brunnenstraße that specializes on contemporary photography.

The number in question refers to the current personal photography book choices of the small, passionate team of shop owners and photography lovers who post 25 carefully selected recommendations on their website and blog —each with its own short, considerate annotation.

The shop offers an exquisite collection of limited editions, zines, anthologies and rare international photo books. Regular exhibitions of known and unknown photographers and book presentations give you the opportunity to hook up with artists and publishers for a chat in the shop. The store is also the new premises of their publishing house Peperoni Books.