Courageously endeavouring to “present and foster new horizons in art”, DNA gallery sees a focus on experimental forms of communicating and exhibiting. Committed to new media, the gallery is forever showcasing ‘art’ in its newest, shiniest and most recently updated aesthetical package. The program accommodates a wide range of artistic media all articulated via innovative, interdisciplinary and multimedia projects. Inevitably, interactivity is the order of the day—which is invariably the case when artists are left to play with ultra-modern technologies—allowing for the communicative intentions of the gallery to be realised in a way that is less abstract.