Smart and Clean specialize in 1960s and ‘70s British fashion. More specifically, the shop caters to those carrying on the mod scene, which still has a sizeable following back in Blighty. if you’ve ever been seduced by the sounds of Small Faces or The Who, or have lovingly gazed at a passing Vespa, then this is the place to further your way into the look that goes along with such activity.
Even without the accompanying gray skies and suburban sprawl of decaying council estates, the clothing certainly translates to the Mediterranean environment. Smart and Clean give a consummate account of the period’s style, stocking labels such as Harrington, Britac and Doc Martens, and typical garments including sta-prest hipster trousers and button-down plaid and checked shirts.
And if you do want to attempt a simulation of the milieu in question, check out the shop’s small but lovingly compiled music section.