Movistar, a Spanish mobile phone network, gives its name and wholehearted backing to this ambitious multimedia project. A self-contained space hosting concerts, film screenings, conferences and art exhibitions, the conception of Espacio Movistar can hardly be said to have lacked scope or enthusiasm.

The live concerts are unquestionably the centerpiece in Espacio Movistar’s entertainment program. The 2,000 capacity marquee venue is just the right size for mainstream touring acts, and the promoters can boast of a stellar cast of past visitors, including Coldplay, Alanis Morisette, Alicia Keys and the Arctic Monkeys. Another highlight in their packed schedule are the regular ‘Masterclass’ forums, which have previously covered topics as diverse as magic, video games, yoga and, rather confusingly, Bryan Adams.